Pefaco Hoteles : nouvelle identité visuelle

Pefaco Hotels : new visual identity

At the beginning of April, Pefaco Hotels, the hospitality division of Grupo Pefaco, officially released its new logo on its company Websites and communication materials.

Creating a new visual identity arose from the wish of Francis Perez and Olivier Cauro to modernize the image of the hotel chain, so that it would reflect the fine quality of its hotels.

An invitation to tender was opened for the creation of the logo, at the end of which the founders of the Group retained the project of the communication agency Avalanche.

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