Blog Archives

Le personnel de l'Alima Palace lutte contre la déforestation

Solidary tree day: Pefaco Hotels fighting deforestation

On November 6th, Pefaco Hotels took part in the 28th National Tree Day. This edition was held under the theme “Let us fight against deforestation by planting trees.”

During the day, Pefaco Hotel Alima Palace 5* planted numerous different species of trees. All hotel staff participated with joy, accompanied by delighted customers.

For Pefaco Hotels, the hotel division of the Spanish company Grupo Pefaco, planting a tree is a civic duty and a very crucial action in the battle against climate change.

National Tree Day is celebrated on November 6th each year, established in 1986 by President Denis Sassou-Nguesso, in order to fight deforestation and forest degradation.

Pefaco Hotels was created by Francis Perez and Olivier Cauro in 2009. The Group and its subsidiaries are deeply committed to and involved in social responsibility and environmental policy in all the countries they operate in.

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Pefaco Hoteles invité de Telefónica à la Journée Voyage à l’Innovation

“The journey to Innovation”: Pefaco Hotels attends a conference Telefónica

Telefónica is one of the leading telecommunications operators in the world. The group provides communication, information and entertainment solutions to 24 countries in Europe and Latin America.

In order to offer thriving companies the possibility to grow alongside the technological developments, Telefónica held a conference about “The journey to Innovation” (Jornada Viatge a la Innovació) in the center of Barcelona, at the emblematic modernist musical hall, Palau de la Música Catalana.

Pefaco Hotels was invited to the event alongside other key players in the hospitality, retail and medical industries to initiate a dialogue about industry specific needs, and Telefónica’s capacity of responding to these.

Pefaco Hotels is the hospitality brand of Grupo Pefaco, the group founded by Francis Perez and Olivier Cauro.

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Pefaco Hoteles : nouvelle identité visuelle

Pefaco Hotels : new visual identity

At the beginning of April, Pefaco Hotels, the hospitality division of Grupo Pefaco, officially released its new logo on its company Websites and communication materials.

Creating a new visual identity arose from the wish of Francis Perez and Olivier Cauro to modernize the image of the hotel chain, so that it would reflect the fine quality of its hotels.

An invitation to tender was opened for the creation of the logo, at the end of which the founders of the Group retained the project of the communication agency Avalanche.

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